Finding Relevant Keywords for Your Amazon Ads Campaigns – An Expert’s Advice

Are you looking to start a campaign for your Amazon products to grow your small business further but not sure where to start when it comes to finding relevant keywords? You’re not the only one who’s experiencing this! There are a lot of business owners like you who are also clueless on how selling on Amazon works. However, it’s now a lot easier for you to find the right keywords that you should incorporate in your campaigns with the right advice.

In this blog post, we’ll provide some expert advice on finding the best keywords for your Amazon ads campaigns. Keep reading to learn more!

The Importance of Relevant Keyword In Your Amazon Listings

When it comes to Amazon ads campaigns, the importance of relevant keywords can’t be overstated. Relevant keywords are key to helping potential customers find your products when they’re searching on Amazon. To create an effective ad campaign and digital marketing for businesses, you need to ensure that your selected keywords are closely related to your product and its associated search terms.

This is a very important reason why you should consider investing a substantial amount of time and effort into making sure you’re getting the keywords for your listings right. With that, here are some of the things you can do to help create your Amazon listings.

1. Don’t be too broad with your keywords – you’ll waste money and time on searches that don’t convert into sales.

For example, if you’re an Amazon seller who’s selling coffee mugs with the keywords “coffee mug” in your listing, you might want to consider using different variations of these words. Instead of having one keyword for all listings (e.g., “coffee mug”), try including other relevant terms like “ceramic coffee mug” or even something more specific such as “white porcelain coffee cup.”

The goal here is to make sure that when people search on Amazon and type in a certain set of search terms based on their needs and wants, they’ll easily find exactly what they need among the products listed under those keywords.

2. Be specific with your keywords to get higher conversion rates.

Incorporating different keywords will allow you to get more specific with the people searching for these products. For example, if someone is looking for a coffee mug from your store but doesn’t know what kind of shape they should go for (e.g., square vs. round), including many variations in your listing can help them find exactly what they’re looking for based on their preferences and needs. This will also help increase your conversion rates, as customers are more likely to purchase a product that is exactly what they’re looking for.

3. Use keyword tools like Google Adwords, Merchant Words, and Moz to help you find relevant keywords for your campaigns.

These tools are great especially when you’re trying to find relevant keywords. In addition, this is a great way to get an idea of what kinds of words and phrases people might use when looking for your product. You can also take advantage of Amazon’s built-in keyword tool to help you find the perfect keywords for your listings.

There are a lot of factors that you should consider when you are creating an effective advertising campaign on Amazon. But the next step is knowing how to use these tools effectively and efficiently so you can get the best results out of every campaign.

As an FBA Amazon seller, it’s possible that you’re not very proficient in how the keywords work. This is where the expertise of a third-party Amazon expert comes into play! You will really have to put in the time, effort, and resources into actually being familiar with how you can choose the right keywords for your listings. 

But, as a seller, you might find yourself busy focusing on the other areas of your business that need attention. Customers tend to purchase a product that they are looking for. That’s why working with the right keywords will help increase your conversion rates, especially if these are high in search rankings and very specific.

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4. Include a list of high-converting-related keywords in your ad copy if possible.

When creating your ad campaign, you must include a list of high-converting-related keywords in your ad copy if possible. Doing this can make your ads more visible, which increases the chances of someone clicking on them.

This is just one aspect of Amazon advertising that should be taken into careful consideration when planning out your campaigns, especially when using Amazon PPC. As mentioned earlier, many different factors go into making sure an ad is successful. However, with the right tools and knowledge, you can overcome any obstacle and create profitable campaigns for your business!

5. Use negative keywords in your campaigns.

There might be some instances wherein you should include negative keywords in your ad campaigns. Negative keywords, like common keywords, can help increase an ad’s visibility and improve click-through rates.

They’re particularly useful for ensuring that your ads won’t show up on irrelevant pages or searches that don’t have anything to do with what you’re selling. So, for example, if you sell coffee mugs but there’s a search for “coffee makers” in Amazon’s results page when someone types in one of these words, it’ll be better not to include this word as a keyword since people looking for coffee makers aren’t necessarily interested in buying coffee mugs from your store!

Including a list of negative keywords in your campaigns can help ensure that you’re only targeting people who are interested in what you’re selling. But, as always, it’s important to do your research and find the right keywords (positive and negative) for your business!

6. Keep track of all your keyword data by using a spreadsheet.

One of the best ways to keep track of all your keyword data is by using a spreadsheet. This will allow you to easily track the search volume, competition, and other important metrics for each keyword. It will also help you see which keywords are high-performing and those that still need improvement. 

You can then make changes to your campaigns accordingly based on this data! It doesn’t have to be extremely organized or well put out, it just has to contain everything related to your keyword usage. 


As you can see, there are many different things to take into account when creating successful Amazon ad campaigns. One of which is through incorporating the right keywords to go with your product listings.

Although it might not seem like it’s such a big part of the process, you should consider these things when trying to build your business on Amazon. You must get this right the first time around to prevent any problems in the foreseeable future. It’s better to invest in this today than to think of it when you’re focused on your daily operations!

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