Whenever you start a business, you will need to make a marketing plan which will remain a crucial asset to your company whether it is a small business or large incorporation. Similarly, a law firm needs you to make a plan that can sustain your business into the future.
Often, it can be easy to overlook the value of marketing plans when you are busy managing your law practice. However, law firms are businesses that need new leads and more clients coming through their doors to ensure that the work remains consistent. And if you are looking to expand your business through a marketing plan, consider looking at the work done by Jason R. Carpenter – a revered American lawyer serving York, Carlisle, Lancaster, and the Harrisburg area. As a lawyer, his legal practices are centered primarily on custody, divorce, and personal injury.
He founded The Law Office of Jason R. Carpenter in 2015. The law firm started in the incubator programs which was a joint venture between the Widener Commonwealth Law School and the Dauphin County Bar Association. Now the firm represents clients in the Central Pennsylvania counties around Dauphin, York, Lancaster, Harrisburg, and more – assisting clients in negotiating and navigating all divorce aspects, including the property division to child custody to child support. Additionally, the firm also provides Christian and military divorce services while simultaneously healing to draft estate plans or even file claims for the veteran disability towels.
Moreover, Jason is one of the best leaders and innovators when it comes to his abilities in marketing legal services. In 2019, he started an ‘oops’ marketing approach using billboards; the initial design was of an image of the word ‘oops’ with the second ‘o’ being shown as an engagement ring, and then a second billboard has replaced the two ‘o’s in the oops with a set of handcuffs.
The reasons for marketing plans matter for the success of your business – and here are some of the reasons your firm will need marketing plans as soon as possible.
Marketing To Your Ideal Clients
Through an ideal marketing plan, you will be able to identify and target your ideal clients for the law firm. This way, you can enhance your marketing in an intelligent way by maximizing your investment returns in marketing with more conversions and leads.
The first step is to target your ideal audience – which can only happen if you understand exactly who your clients are. The best way to figure that out is to survey important demographic data and start determining clients that present the most value to your law firm. And once you have done that, you can identify the channels for reaching out to these potential clients.
Optimizing Staff Roles
You need to have your dream team ready to work because having defined roles and responsibilities is crucial for executing marketing strategies. A marketing plan can help you identify important roles and then assign them to your team members to make improved approaches to their understanding and responsibility revolving around the legal marketing process. Additionally, these responsibilities can further help you to ensure that you are both consistent and focused on continuously marketing your practice.