7 Most Effective Email Marketing Tools to Boost Small Businesses

If you’re looking forward to selling online, you must not only invest in staffing who will be a part of your business’ workforce. Instead, it would help if you also were on the lookout for the best sales enablement tools. Gone are the days wherein business owners solely rely on their people to carry out the daily functions of their business operations. With the help of technology, it has become a lot easier to automate tasks which also helps the efficiency and flow of the whole process.

With that, we’ve listed the seven most effective email marketing tools you can take advantage of to boost your small business.

1. Get started with MailChimp.

MailChimp is one of the most popular email marketing platforms, and it’s easy to see why. The app has a wide range of features you can take advantage of. This includes templates, automation workflows, A/B testing, and more. If you have less than 2,000 people on your mailing list, MailChimp is free for you to use!

If you’re still new to building marketing strategies and you’d want the best email marketing tips, MailChimp is a great place to start. It is beginner-friendly and intuitive, so you’ll find it easy to work with it. So it doesn’t matter what type of marketing emails you’d like to use for your campaigns – all of these can be done through MailChimp. 

Since it’s free to start with, you don’t have to pay a huge cost right off the bat. But if you think you’re finally ready to take advantage of what the app has to offer, you can easily upgrade to a premium account.

2. Use Aweber for lists, autoresponders, and email marketing automation.

Aweber is another email marketing platform that you can take advantage of. While not as popular, it still has a lot to offer, including unlimited email marketing lists, autoresponders with email automation workflows, and an easy drag-and-drop editor for creating email templates. It’s also very affordable at just $19/month, making it perfect for small businesses looking to get started on their email campaigns or who want more control over how they send out emails by sequencing them together based on different triggers.

This tool helps e-commerce websites track the number of visitors coming from social media sites such as Facebook, Twitter, Pinterest, and the like. This allows retailers to gain insights into where sales are being driven online through referrals from these channels. It also provides insights into email marketing performance, including click-throughs and open rates. You can then use these data to improve your content further and analyze the factors that can affect this.

Aweber is a great tool that can increase email conversion rates is dynamic content blocks, which personalize email content for each recipient. This helps reduce recipients’ chances of becoming bored or annoyed with repetitive email content.

Aside from these, this specific email marketing tool also lets you see how your subscribers interact with your email campaigns – including who opens and clicks on links within your emails, what devices they’re using to view them, and more. It’s perfect for small businesses wanting to better understand how their subscribers are engaging with their email campaigns to make changes or any improvements where necessary.

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3. Use Google Analytics to let you track data.

It’s also important to track email marketing campaign results to see what isn’t working. This way, you can make the necessary changes and tweaks so that your email campaigns are more effective in the future. Google Analytics is a great tool for this, which lets you track a wide range of data such as how many people visited your website after clicking on one of your email links, conversion rates, and more.

4. Send your emails in bulk with ActiveCampaign.

Email marketing entails sending a significant amount of emails. Once you’ve finally created your marketing collateral, it’s now time to send them. Unfortunately, in a fast-paced environment such as that of e-commerce, there’s realistically no time for you to send these emails one by one. That’s why ActiveCampaign, along with the other available email tools, are very helpful in sending these messages.

With this email marketing tool, you can input the content you want to send out, schedule them, then select a particular mailing list. This is a helpful feature, especially if you’re only targeting a specific crowd. 

For example, the email blast you want to send is only for December birthday celebrants, then you wouldn’t want to send a birthday greeting email to everyone on your contact list. But, with the automation feature, you don’t have to manually select the December celebrants out of everyone on your mailing list. ActiveCampaign’s bulk feature won’t only save you time but will also make your mailing process more efficient. 

5. Use ConvertKit to collect leads.

If you have a website for your brand, you have probably noticed that you are acquiring new visitors. You should, however, turn these visitors into leads. One way to do this is by incorporating Convertkit. This email marketing tool sends and schedules bulk emails and collects leads through custom responsive landing pages. 

You can use this tool to create a responsive landing page, which will collect your visitors’ email addresses. Never miss the opportunity to be in touch with interested visitors! As an Amazon FBA seller, you have to take advantage of every chance you get to connect with your possible customers. So don’t let this chance go to waste!

6. Create an e-commerce website using Shopify or BigCommerce.

You might not realize it, but aside from investing time in creating your A+ content and utilizing Amazon DSP for your ads, an official website is also important. When you have a website, it establishes authority among your followers. It’s also one platform where you can sell, so the bulk of your sales don’t only come from Amazon itself.

With that, you can utilize Shopify or BigCommerce as tools to create your shop’s website. Since you’re still trying to build your business or just starting, your website doesn’t have to be great right off the bat. Just make sure that every page is working and has all the information your visitors may need. 

7. Integrate Facebook ads into your email campaigns for better results.

Email marketing can be a great way to increase traffic to your small business website or online store. By integrating Facebook ads into your email campaigns, you’ll be able to target potential customers who are already interested in what you have to offer. This will result in higher conversion rates and more sales for your business.

Additionally, email marketing can also increase brand awareness and create a stronger connection with your target persona. By sending out newsletters regularly, you’ll keep your business top-of-mind and ensure that potential customers will remember you when they’re ready to make a purchase.

Final Thoughts: It’s Best to Invest In These Email Marketing Tools to Boost Your Sales

So there you have it – seven email marketing tools that every small business can use to boost their results and make more sales online. By implementing even just a few of the strategies mentioned here, you’ll be able to increase traffic to your website or store as well as conversions for better overall revenue.

In conclusion, email is still one of the most effective tools to use when trying to market your business or sell a product online. It may not be as popular as social media sites like Facebook and Twitter. However, it remains an essential part of any successful digital campaign today – especially since email open rates are typically higher than those on social media platforms. By taking advantage of these seven email marketing tools, you’ll make sure that you’re sending out high-quality emails that will surely convert into sales!

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