If you’re looking to increase the profitability of your dental practice, you’re in the right place! Even if things are going well for your business, there is always so much room for improvement and expansion if that’s what you’re looking for. So, let’s get into it and find out three simple ways to increase your profitability.
Invest In SEO
The first thing you should do to increase your profitability is to invest in SEO. This is one of the best forms of marketing in terms of heightening your return on investment, as you don’t actually pay for any advertising space, just the expertise of your SEO agency.
The purpose of SEO, search engine optimisation, is to make sure that when people search for terms that are relevant to your business, you appear near the top. So, say you’re a cosmetic dental clinic based in Leeds, you would want to rank for terms like “Invisalign Leeds”, “teeth whitening Leeds” or “cosmetic dentist Leeds”. This way, you’re investing in targeting users who are looking for exactly what you offer, as opposed to throwing money at random forms of marketing that have no guarantee of a good return.
Make sure that you find an agency who focuses on local SEO, as optimising for local keywords is absolutely essential to make sure that you are getting qualified enquiries through to the website. When SEO is done right, you can truly future proof your business long term.
Offer Additional Services
Another thing that you could do to increase the profitability of your dental business is to offer additional services. There are a few ways you can do this, either by investing in new technology that widens the scope of what you are able to offer, you could invest in training for your current dentists on the very latest treatments, or you could increase your team and hire new dentists who are already equipped to carry out the treatments you’re looking for. You should focus on high profitability treatments, such as those that don’t take much investment but provide a great return, or those that you know aren’t available elsewhere in the area so you can establish a strong point of difference from your competitors.
Push Your Email Marketing
Last but not least, you should really push your email marketing. Firstly, make sure that you get as many people as possible to sign up to your newsletter as possible, which you can do by offering an incentive for people that sign up. Then, once you’ve grown a good following of new and existing patients, take your time to create different patient groups and then target them with specific emails that will provide use. Try to alternate between helpful emails about oral hygiene and then more product or treatment based emails, so you look trustworthy as a practice and not just one trying to push sales.
Email marketing is great because it builds trust and helps you to engage with your patients, which encourages them to remain loyal and spend more.